
Types of Social Capital, originally uploaded by DuncanWork.
Please read Robert Patterson’s excellent post about how in some markets public media is helping members of the public especially hard hit by the cratering economy.
My experimentation with social media outreach has given me just a small taste of what is most likely a prodigious vein of “social capital” out there beyond the studio glass. I am convinced that with a little elbow grease, risk-taking, and imagination, this “social capital” could be mined and applied to exciting, new creative ends that speak to our public service mission.
Here is one excellent example of this in action.